Urban Crest Group

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We Create Applications That That Really Delivers for Indian Businesses

We began in 2019 after witnessing too many firms waste resources on flashy apps that looked good but didn't solve real problems. We're a small team based in Telangana and we've built over 40 mobile apps for businesses across India.

Mobile application interface design process

Apps Built for Real Users

One early lesson we picked up: many app development firms in India chase features that look impressive in boardroom talks. Yet at launch, people don't use the app as anticipated.

The initial week is spent speaking with the actual users of your app. Not surveys or focus groups – genuine conversations. A restaurant proprietor from Hyderabad taught us more about delivery apps in half an hour than any design class ever did.

Your customers aren't tech specialists, nor should they need to be. We create apps that feel intuitive from the very first tap.

How We Work Differently

What Creating an App Really Involves

No corporate jargon. Just the straightforward process we use for every client.

1

Figuring Out What You Truly Need

We spend two to three weeks listening. Recently, a retailer asked for a loyalty app. After speaking with their customers, we realized they actually needed clearer inventory visibility. We built that instead, and sales rose by about a quarter in the first quarter.

2

Design That Works for Indian Users

We design for how people in India really use their devices. That means accounting for slower connections, different screen sizes, and many languages. Your grandmother should be able to navigate your app without needing support.

3

Developing and Testing Under Real Conditions

We test apps on older Android phones with unreliable networks, not just the latest iPhones with perfect WiFi. Your app should perform in Tier 2 cities during rush hour, not just in a developer's office.

4

Launch Support That Truly Helps

The first month post-launch brings questions. You can reach us via WhatsApp, phone, or email. When a payment gateway issue hit a client late at night during a sale, we fixed it within an hour. That's part of our service.

Why Clients Choose to Stay with Us

Most of our work comes from referrals. Here’s what clients consider most important after deployment.

We Explain Things Clearly

We avoid technical jargon unless you request it. When issues arise, we describe what happened and how we're solving it in plain terms.

"They clarified why our app was slow in rural areas and fixed it without making us feel ignorant for asking." — Retail chain owner, Karnataka

Budgets That Don’t Balloon

We provide an upfront price range based on similar projects we've completed. If something unforeseen comes up, we discuss it before spending your money. In the previous year, the majority stayed within a small margin of the original estimate.

"No hidden charges, no surprise invoices. They clearly explained the costs and the reasons." — Healthcare startup founder, Mumbai

Long-Term Planning

We develop apps that can grow with your business. A logistics client began with basic tracking in 2019. Today they handle 4,000 deliveries each day on the same foundation. We anticipated this from the start.

"They inquired about our five-year plan at the initial meeting. That saved us from having to rebuild later." — Logistics company director, Delhi

Application Development Services

Pick a path — every page describes what we create and our delivery approach.

iOS

Native iOS development for iPhone and iPad with a ready-to-release workflow.

Discover iOS Development

Android

Dependable apps across varying devices and OS versions.

Discover Android Development

Desktop

Desktop software from concept to installer and updates.

Discover Desktop Development

Web

High-performance, scalable web apps built with a clean architecture.

Discover Web Development

Tailored for Indian Market Realities

Building apps for India means tackling challenges unseen in Silicon Valley. Unreliable connectivity, multilingual users, a wide range of devices, and a variety of payment methods.

We have partnered with businesses across twelve states. A delivery app that runs smoothly in Bengaluru could stumble in Patna if local conditions aren’t considered.

  • Offline capability when connectivity drops
  • Support for local languages and scripts
  • Several payment methods, including cash-on-delivery integration
  • Optimized for budget Android devices
  • Data-efficient design for limited data plans
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Android app development interface
iOS application development process